แนวทางปฏิบัติในการใช้แบรนด์ Agora

***English text below. Remove this message when translating, otherwise the page may be overwritten:***

 

1. GOAL OF THESE GUIDELINES

• The Branding Guidelines specify all the rules that must be followed whenever a club wants to use any digital assets from the Brand Portal of Agora Speakers International.
• Only officially registered clubs that have been assigned a number may use the digital assets of the Foundation.
• The assets may only be used by the club for purposes directly related to the goals and mission of the Foundation and must always be used in compliance with the Core Principles.
• All Agora Speakers International assets are protected by copyright. Additionally, the logo and the flame are trademarked symbols.
• None of these guidelines represent a transfer of intellectual property of any kind. The rules regulating the use of digital assets may change at any time. The permission given to a club to use these assets may be revoked at any time if the Foundation determines that the assets are being misused.

 

2. OUR PURPOSE

Agora Speakers International is a worldwide nonprofit association of passionate volunteers devoted to helping people develop their public speaking, communication, critical thinking, debating, and leadership skills.

 

3. TEXTUAL ELEMENTS

Our Name

Our full name is Agora Speakers International. You may refer to us in any of the following ways:

• Agora
• Agora Speakers
• Agora Speakers International
• The Agora Speakers International Foundation

Please note, however, that "Agora" is a common word of Greek origin and, as such, if you simply use "Agora," there might be some confusion with other companies or entities that use the same word and are completely unrelated to us.

Our name may not be modified, translated, or transliterated. It is always written in the Latin character set, regardless of the target language. For example, the following are incorrect uses of the name:

• Агора
• Ágora Speakers
• Agoras Foundation

Exceptionally, for languages in which diacritics indicate the accent of the word (such as Spanish), Agora may be accentuated only when it appears alone. For example, Ágora would be valid, but Ágora Speakers - not.

 

Our Mission Statement

Our mission statement is worded as follows:

“Agora empowers you to become a brilliant communicator and a confident leader who will actively build a better world.”

The mission statement may not be modified in any way, except:

• To translate it to a different language.
• To replace “Agora empowers you” exclusively with “We empower you” where appropriate in materials, provided that the Agora Speakers International logo is also displayed. No other replacements are allowed (for example, you may not change it to say "Agora Speakers Madrid empowers you...")

No text may be added to the mission statement.

All parts of Agora Speakers and all affiliate clubs share this single common mission.

 

3. VISUAL CHARACTERISTICS

 

Main Color Palette

RED	HEX Web safe: CC3300 RGB: 206, 60, 23 CMYK: 13%, 90%, 100%, 3%

 

YELLOW

HEX Web safe: FF9900 RGB: 247, 175, 15 CMYK: 2%, 34%, 100%, 0

 

DARK PURPLE

HEX Web safe: 660033 RGB: 86,15,59 54%, 99%, 46%, 47%

 

WHITE

BLACK

 

Secondary Color Palette

HEX Web safe: FFCCCC Hex: F9D7CF RGB: 249,215,207 CMYK: 1%,17%,13%,0%

HEX Web safe: FF6666 Hex: F47C60 RGB: 244,124,96 CMYK: 0%,64%,62%,0%

HEX Web safe: cc3300 Hex: CC3C17 RGB: 204,60,23 CMYK: 14%,90%,100%,4%

HEX Web safe: 993333 Hex: A0353B RGB: 160,53,59 CMYK: 26%,90%,75%,19%

HEX Web safe: FFFFCC Hex: F4F2D4 RGB: 244,242,212 CMYK: 4%,2%,19%,0%

HEX Web safe: FFFF99 Hex: F7E99A RGB: 247,233,154 CMYK: 4%,4%,49%,0%

HEX Web safe: CC9933 Hex: D1952A RGB: 209,149,42 CMYK: 17%,43%,100%,0%

HEX Web safe: 996633 Hex: 976B1E RGB: 151,107,30 CMYK: 34%,54%,100%,18%

HEX Web safe: CC99CC Hex: CCB2D6 RGB: 204,178,214 CMYK: 18%,31%,0,0

HEX Web safe: 666699 Hex: 765285 RGB: 118,82,133 CMYK: 62%,77%,22%,4%

HEX Web safe: 003366 Hex: 15416E RGB: 21,65,110 CMYK: 99%,80%,32%,18%

HEX Web safe: 333366 Hex: 351C4D RGB: 53,28,77 CMYK: 88%,98%,37%,37%

 

 

Logo Presentations

 

Full Horizontal Format		Square Format
Full horizontal format.		The square format may only be used for digital media where a square logo is required (icons, applications, etc.)

Simplified Horizontal Format
		Only allowed for physical merchandising materials where the size of the logo and the resolution of the target material makes it impracticable to have fine detail. In these cases, the width of the logo must be no greater than 5cm.

Logo Spacing and Sizing

 

Logo Spacing		Minimum Sizes
Always leave a spacing of at least the size of the letter “S” around the logo, as shown.		Print 2cm   Web 128px

 

Logo Variations

The following variations of the logo are the only ones allowed. All of them can be downloaded from the Brand Portal.

Grayscale over a clear background

Color over dark background

White over dark background

 

Logo Don'ts
 

The logo may not be altered in any way. Especially don’t do the following:

Don’t change any elements		Don’t change the colors.		Don’t customize the text.
Don’t apply effects		Don’t change the aspect ratio.		Don’t rotate or skew
Don’t place on low contrast backgrounds.		Don’t place on colors not on the palette.		Don’t place elements over or under the logo.
Don’t combine the logo with other elements.		Don’t use the logo as a background.		Don’t separate the components of the logo.
Don’t translate the logo.		Don’t use low res or scanned versions.		Don’t use on photos that hinder legibility.
Don’t print in metallic inks.

 

 

Combination with other logos

The logo may not appear, without prior written permission, in combination with any non-club logo unless it is in the context of a listing of sponsors, meeting venues, or similar auxiliary meeting-related organizations, and these are clearly labeled as such. In this last case, the logo of the club(s) or events being sponsored must appear as well, and there must be no confusion as to the fact that it is the club/event the one being sponsored and not Agora Speakers International.

 

Allowed	Not Allowed

 

Fonts

ABCDEFGHIJKLMNOPRQR STUVWXYZ	The main font is CapitalisTypOasis. It consists only of uppercase characters (and only the Latin-1 set), numbers, and punctuation signs.
ABCDEFGHIJKLMNOPRQRSTUV WXYZabcdefghijklmnopqrstuwxyz 01234567890[]()!?={}*/&%\ áéíóúâêîôûàèìòùñÑäëïöüçÇ	A secondary font American Garamond BT which is a full UNICODE font

 

4. CUSTOM MATERIALS

Agora Speakers International allows clubs a lot of flexibility in the use of brand material and digital assets to create their own logos, certificates, rewards, stationery, even merchandising, and to produce all the materials locally or order them from the provider the club finds most appropriate.

Custom Materials can be created for their use in clubs, events (such as conferences, contests, etc.), geographical areas (e.g., a leaflet of all clubs in a city), language groups (e.g., German Speakers), etc., but may not be created by members for personal use (e.g., a custom-designed business card for the use of one or more unrelated members).
In this guide, for the sake of brevity, we will refer generically to all of them as “club” materials, and the name and logo of the club, event, geographical area, language group, or similar will be referred to as “club name and logo”.

All custom materials need to comply with the following rules:

• Must comply with the bylaws.
• May only be created and used by clubs.
• Must be related to the mission of Agora Speakers International.
• Affiliation with Agora Speakers International must be displayed.
• The usage of the Agora logo must comply with the Brand Guidelines.
• The author of the material will be solely responsible for any IP claims by a third party against it.
• The club name and/or logo must always be present, must be no smaller than Agora’s, and must always be significantly more prominent than any other logos present.
  (In order to avoid people thinking that a custom material developed by a club is an official Agora Speakers International material).
• Clubs may produce them locally or order them from any provider they consider appropriate.
• If the contact information is present, the contact information of the club and the contact information of Agora Speakers International must be clearly separated, and at least the website address of Agora Speakers International must be present (www.agoraspeakers.org)

 

 

5. DERIVED ASSETS

Derived Materials are items created by modifying the official templates or that incorporate parts of the digital assets of Agora Speakers International (e.g., parts of the logo, parts of the mission statement, the font, and color scheme of Agora’s name, etc.)
For example:

These parts make this logo a «derived» one

All derived assets must, in addition to the rules for custom assets, comply with the following rules:

• No Intellectual Property rights may be asserted or claimed on any derived material. This means, for example, that if you create some business cards or logos for your club using Agora’s digital assets, you may not copyright or trademark them.
• They may not be associated with ideologies, religions, political parties, or worldviews.

 

6. DISPLAYING AFFILIATION

All affiliated clubs need to display their affiliation with the Foundation explicitly.  Affiliation with Agora Speakers International can be displayed by including the Agora Speakers logo and optionally a word combination such as “affiliated with” or equivalent. The club name and/or logo must not smaller than the logo of Agora Speakers.

Incorrect	Correct

 

7. DERIVED LOGOS

Agora Speakers International encourages clubs to create club logos derived from the official logo.

 

The derived logo may not include any elements from other recognizable logos or symbols of any kind.

Not Allowed	Allowed

 

The derived logo may not include any elements from other recognizable logos or symbols of any kind.
(Regardless of the legal situation of the other logo, and even if you’re the legal owner or are authorized to use it. “Symbols” here refers to abstract symbols associated with some sort of worldview (political, ideological, or religious) or associated with a different organization. It does not refer to physical entities that have achieved symbolic status such as the Eiffel tower as a symbol of Paris, or the Eagle as a symbol of the US, or Don Quixote as a symbol of Spain)

Allowed	Not Allowed

 

Affiliation with Agora Speakers International must appear in all communications.

Incorrect	Correct

 

8. STATIONERY

Club Banner

In order to maintain the worldwide consistency of the brand and club presence, any club that wants to have a banner must use the official design and size. Note that it is not mandatory for a club to have a banner in the first place. This requirement only means that if a club wants to have a banner, it has to use the official one.

Club Banner

Clubs may produce the banner locally or buy it from any provider, as long as the quality and materials are similar.

Other Elements

For all other elements (such as business cards, flyers, leaflets, etc.), clubs have complete flexibility in using the suggested templates in the Brand Portal, tweaking them, or designing new ones altogether, with the following limitations:

• The design must follow the Brand Guidelines and rules for creating materials.
• The design must make it clear that it is a communication or stationery created by a club and that is not an official publication by Agora Speakers International.

 

9. PUBLICATIONS

Publications by clubs

Clubs may create all types of publications (books, magazines, brochures, etc.), in any format (digital, print, audio, etc..) provided that:

• The design must follow the Brand Guidelines and rules for creating materials.
• The title and design do not cause confusion with any existing official Agora Speakers International publication.
• No content is reproduced from other publications (including Agora Speakers International publications) without prior written approval.

Allowed	Not Allowed
	Title conflict with an official publication Design conflict with an official publication Unrelated to our mission

 

10. AWARDS

Awards are any token of recognition given by a club to a person (not necessarily a member) or other organization.
These include, for example:

Certificates		Pins		Ribbons		Trophies
Medals		Digital Badges

 

Official Awards

 

Official Agora Speakers International Awards and Certificates may only be produced and granted by Agora Speakers International.

 

Custom Awards
 

Clubs may create their own certificates, awards, ribbons, and other tokens of recognition, and grant them as they wish, provided that:

• The award refers to an action or milestone that has actually happened and has been completed (i.e., certificates may not be given for "just trying")
• The award is given for actions related to the mission of Agora Speakers International and consistent with its bylaws.
• The outcome of the actions or milestones depend exclusively on the efforts, skills, and knowledge of the award recipient (meaning: awards may not be given for things that depend on luck or on the intervention of third parties)
• The award is non-discriminatory (meaning that any member can opt for it)
• The award does not have any economic compensation attached to it.
• The design complies with the Brand Guide.
• The award does not replace or overlap an existing official award.
• There’s no confusion that the grantor of the award is the club and not Agora Speakers International.
• There may not be any text or design suggesting that Agora Speakers International endorsees these awards or certificates.
• At least the month and year when the award was earned must be present.  Exceptionally, for awards that are given only once per year, the month may be omitted.

 

Examples of Valid Awards

Allowed
(Certificates are used as an example, but the rules apply to all types of awards)

 

Examples of Invalid Awards

Not Allowed
(Certificates are used as an example, but the rules apply to all types of awards)

Unrelated to the mission of Agora Speakers International		Agora Speakers International appears as if it was a co-grantor		Discriminatory		Violates neutrality rule
Does not follow the Brand Guide regarding logo usage		No affiliation shown		Overlaps an existing official award		Does not follow the Brand Guide for custom materials (slide 18)

 

11. MERCHANDISING

Clubs are allowed to create and produce locally their own merchandising materials under the following conditions:

• The design must always include the club logo as the most prominent feature. Optionally it may include the Agora Speakers International logo in a less prominent position and with a smaller size.
• The design must follow the Brand Guidelines.
• Merchandising may be sold at prices above the production price, provided that the difference is used exclusively for the same purposes allowed for club funds.
• Merchandising may be sold and shipped worldwide

Example of allowed merchandise:

 

 

12. MEMBERSHIP CARDS

Clubs are allowed to create and produce locally their own membership cards, name tags, and similar, provided that:

• The design must follow the Brand Guidelines.
• The club name and/or club logo must be present.
• The design must make clear that it represents membership in the club.
• The design must not suggest that it is an official membership card of Agora Speakers International.

 

Allowed	Not Allowed

 

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Page aliases: brand_guidelines