1. GOAL OF THESE GUIDELINES The Branding Guidelines specify all the rules that must be followed whenever a club wants to use any digital assets from the Brand Portal of Agora Speakers International Only officially registered clubs that have been assigned a number may use the digital assets of the Foundation. The assets may only be used by the club for purposes directly related to the goals and mission of the Foundation, and must always be used in compliance with the Core Principles. All Agora Speakers Internationa assets are protected by copyright. None of these guidelines represent a transfer of intellectual property of any kind. The rules regulating the use of digital assets may change at any time. The permission given to a club to use these assets may be revoked at any time if the Foundation determines that the assets are being misused. 2. OUR PURPOSE Agora Speakers International is a worldwide nonprofit association of passionate volunteers devoted to helping people develop their public speaking, communication, critical thinking, debating and leadership skills. 3. OUR MISSION STATEMENT “Agora empowers you to become a brilliant communicator and a confident leader who will actively build a better world” 4. MISSION STATEMENT The mission statement cannot be modified in any way, except: To translate it to a different language. To replace “Agora empowers you” with “We empower you” where appropriate in materials, provided that the Agora Speakers International logo is also displayed. No text may be added to the mission statement. All parts of Agora Speakers and all affiliate clubs share this single common mission. 5. MAIN COLOR PALETTE RED HEX Web safe: CC3300 RGB: 206, 60, 23 CMYK: 13%, 90%, 100%, 3% YELLOW HEX Web safe: FF9900 RGB: 247, 175, 15 CMYK: 2%, 34%, 100%, 0 DARK PURPLE HEX Web safe: 660033 RGB: 86,15,59 54%, 99%, 46%, 47% WHITE BLACK 6. SECONDARY COLOR PALETTE HEX Web safe: FFCCCC RGB: 249,215,207 CMYK: 1%,17%,13%,0% HEX Web safe: FF6666 RGB: 244,124,96 CMYK: 0%,64%,62%,0% HEX Web safe: cc3300 RGB: 204,60,23 CMYK: 14%,90%,100%,4% HEX Web safe: 993333 RGB: 160,53,59 CMYK: 26%,90%,75%,19% HEX Web safe: FFFFCC RGB: 244,242,212 CMYK: 4%,2%,19%,0% HEX Web safe: FFFF99 RGB: 247,233,154 CMYK: 4%,4%,49%,0% HEX Web safe: CC9933 RGB: 209,149,42 CMYK: 17%,43%,100%,0% HEX Web safe: 996633 RGB: 151,107,30 CMYK: 34%,54%,100%,18% HEX Web safe: CC99CC RGB: 204,178,214 CMYK: 18%,31%,0,0 HEX Web safe: 666699 RGB: 118,82,133 CMYK: 62%,77%,22%,4% HEX Web safe: 003366 RGB: 21,65,110 CMYK: 99%,80%,32%,18% HEX Web safe: 333366 RGB: 53,28,77 CMYK: 88%,98%,37%,37% 7. LOGO PRESENTATIONS Full Horizontal Format Square Format Full horizontal format. Square format that can be used only for digital media where a square logo is required (icons, applications, etc.) Simplified Horizontal Format Only allowed for physical merchandising materials where the size of the logo and the resolution of the target material makes it impracticable having fine detail. In these cases, the width of the logo must be no greater than 5cm. 8.LOGO SPACING AND SIZING Logo Spacing Minimum Sizes Always leave a spacing of at least the size of the letter “S” around the logo, as shown. Print 2cm Web 128px 9. LOGO VARIATIONS The following variations of the logo are allowed. All of them can be downloaded from the Brand Portal Grayscale over clear background Color over dark background White over dark background 10. LOGO DON'Ts The logo should not be altered in any way. Especially don’t do the following: Don’t change any elements Don’t change the colors Don’t customize the text Don’t apply effects Don’t change the aspect ratio Don’t rotate or skew Don’t place on low contrast backgrounds Don’t place on colors not on the palette Don’t place elements over or under the logo Don’t combine the logo with other elements Don’t use the logo as a background Don’t separate the components of the logo Don’t translate the logo Don’t use low res or scanned versions Don’t use on photos that hinder legibility Don’t print in metallic inks 11. LOGO DON'Ts To avoid confusion with official Agora Speakers accounts, the following usages of the logo are not allowed: As a profile picture, avatar or cover picture (regardless of whether it represents a physical person or an organization such as a club) Not Allowed The logo cannot appear, without prior written permission, in combination with a non-club logo, unless it is in the context of a listing of sponsors, meeting venues or similar auxiliary meeting-related organizations, and these are clearly labelled as such. In this last case, the logo of the club(s) or events being sponsored must appear as well, and there must be no confusion as to the fact that it is the club/event the one being sponsored, and not Agora Speakers International Allowed Not Allowed 12. FONTS ABCDEFGHIJKLMNOPRQR STUVWXYZ The main font is CapitalisTypOasis. It consists only of uppercase characters (and only the Latin-1 set), numbers and punctuation signs. ABCDEFGHIJKLMNOPRQRSTUV WXYZabcdefghijklmnopqrstuwxyz 01234567890[]()!?={}*/&%\ áéíóúâêîôûàèìòùñÑäëïöüçÇ A secondary font American Garamond BT which is a full UNICODE font 13. CUSTOM MATERIALS Agora Speakers International allows clubs a lot of flexibility in the use of brand material and digital assets in order to create their own logos, certificates, rewards, stationery, even merchandising, and to produce all the materials locally or order them from the provider the club finds most appropriate. Custom Materials can be created for their use in clubs, events (such as conferences, contests, etc.) , geographical areas (e.g.: leaflet of all clubs in a city), language groups (e.g.: German Speakers), etc, but cannot be created by members for personal use (e.g.: a custom-designed business card for the use of one or more unrelated members). In this guide for the sake of brevity we will refer generically to all of them as “club” materials, and the name and logo of the club, event, geographical area, language group or similar will be referred to as “club name and logo”. 14. CUSTOM MATERIAL TYPES Derived Materials Non Derived Materials Derived Materials are items created by modifying the official templates, or that incorporate parts of the digital assets of Agora Speakers International (e.g.: parts of the logo, parts of the mission statement, the font and color scheme of Agora’s name, etc.) For example: These parts make this logo a «derived» one Materials created from scratch. A Non-Derived material may still use Agora Speakers International elements, as long as they are used unmodified. For Example: The logo is used unmodified 15. CUSTOM MATERIALS – GENERAL RULES Must comply with the bylaws. Can only be created and used by clubs. Must be related to the mission of Agora Speakers International. Affiliation with Agora Speakers International must be displayed. The usage of the Agora logo must comply with the Brand Guidelines. The author of the material will be solely responsible for any IP claims by a third party against it. The club name and/or logo must always be present, must be no smaller than Agora’s, and must always be significantly more prominent than any other logos present. (In order to avoid people thinking that a custom material developed by a club is an official Agora Speakers International material). Clubs can produce them locally, or order them from any provider they consider appropriate. If contact information is present, the contact information of the club and the contact information of Agora Speakers International must be clearly separated, and at least the website address of Agora Speakers International must be present (www.agoraspeakers.org) For Derived Materials, additionally: No Intellectual Property rights may be asserted or claimed on any derived material This means, for example, that if you create some business cards or logos for your club using Agora’s digital assets, you cannot copyright or trademark them. Agora Speakers International cannot be associated with ideologies, religions or worldviews. 16. DISPLAYING AFFILIATION Affiliation with Agora Speakers International can be displayed by including the Agora Speakers logo, and optionally a word combination such as “affiliated with” or equivalent. The club name and/or logo must not smaller than the logo of Agora Speakers. Incorrect Correct 17. DERIVED LOGOS Agora Speakers International encourages clubs to create club logos derived from the official logo The derived logo may not include any elements from other recognizable logos or symbols of any kind. Not Allowed Allowed The derived logo may not include any elements from other recognizable logos or symbols of any kind. (Regardless of the legal situation of the other logo, and even if you’re the legal owner or are authorized to use it. “Symbols” here refers to abstract symbols associated with some sort of worldview (political, ideological or religious) or associated with a different organization. It does not refer to physical entities that have achieved symbolic status such as the Eiffel tower as a symbol of Paris, or the Eagle as a symbol of the US, or Don Quixote as a symbol of Spain) Allowed Not Allowed Affiliation with Agora Speakers International must appear in all communications Incorrect Correct 18. STATIONARY Elements that must follow an official design In order to maintain worldwide consistency of the brand and club presence, there are a few items that must be used as designed (including their sizes). These are marked as “required” in the Brand Portal. As of this version of the guide, they are: Club Banner Clubs can produce these elements locally, or buy them from any provider, as long as the quality and materials are similar. This requirement does not mean that every club must have a banner. Instead, it only means that if a club wants to have a banner, it has to use the official design and size. Other Elements For all other elements not marked as “required” (such as: business cards, flyers, leaflets, etc.) clubs have complete flexibility in using the suggested templates in the Brand Portal, tweaking them, or designing new ones altogether, with the following limitations: The design must follow the Brand Guidelines and rules for creating materials The design must make it clear that it is a communication or stationery created by a club, and that is not an official publication by Agora Speakers International 19. PUBLICATIONS Publications by clubs Clubs can create all types of publications (books, magazines, brochures, etc.), in any format (digital, print, audio, etc..) provided that: The design must follow the Brand Guidelines and rules for creating materials. The title and design does not cause confusion with an existing official Agora Speakers International publication. No content is reproduced from other publications (including Agora Speakers International publications) without prior written approval. Allowed Not Allowed Title conflict with an official publication Design conflict with an official publication Unrelated to our mission 20. AWARDS Awards are any token of recognition given by a club to a person (not necessarily a member) or other organization. These include, for example: Certificates Pins Ribbons Trophies Medals Digital Badges 21. AWARD - TYPES Official Awards Official Agora Speakers International Awards and Certificates must follow the exact design present in the Brand Portal. Official Awards, Certificates and other tokens of recognition can only be granted when the officially set criteria for receiving them have been met. Some of them can only be granted by Agora Speakers International. 22. CUSTOM AWARDS Clubs can create their own certificates, awards, ribbons and other tokens of recognition, and grant them as they wish, provided that: The award refers to an action or milestone that has actually happened and has been completed (i.e.: certificates cannot be given for "just trying") The award is given for actions related to the mission of Agora Speakers International and consistent with its bylaws. The outcome of the actions or milestones depend exclusively on the efforts, skills and knowledge of the award recipient (meaning: awards cannot be given for things that depend on luck) The award is non-discriminatory (meaning that any member can opt for it) The award does not have any economic compensation attached to it. The design complies with the Brand Guide The award does not replace or overlap an existing official award. There’s no confusion that the grantor of the award is the club and not Agora Speakers International. There cannot be any text or design suggesting that Agora Speakers International endorsees these awards or certificates. At least the month and year when the award was earned must be present. Exceptionally, for awards that are given only once per year, the month may be omitted. 23. CUSTOM AWARDS - DOs Allowed (Certificates are used as an example, but the rules apply to all types of awards) 24. CUSTOM AWARDS - DON'Ts Not Allowed (Certificates are used as an example, but the rules apply to all types of awards) Unrelated to the mission of Agora Speakers International Agora Speakers International appears as if it was a co-grantor Discriminatory Violates neutrality rule Does not follow the Brand Guide regarding logo usage No affiliation shown Overlaps an existing official award Does not follow the Brand Guide for custom materials (slide 18) 25. MERCHANDISING Clubs are allowed to create and produce locally their own merchandising materials, under the following conditions: The design must always include the club logo as the most prominent feature. Optionally it may include the Agora Speakers International logo in a less prominent position. The design must follow the Brand Guidelines Merchandising may be sold at prices above the production price, provided that the difference is used exclusively for the same purposes allowed for club funds. Merchandising may be sold and shipped worldwide Example of allowed merchandise: 26. MEMBERSHIP CARDS Clubs are allowed to create and produce locally their own membership cards, name tags, and similar, provided that: The design must follow the Brand Guidelines. The club name and/or club logo must be present. The design must make clear that it represents membership in the club. The design must not suggest that it is an official membership card of Agora Speakers International Allowed Not Allowed Page aliases: brand_guidelines